At ThriveCraft, we specialize in delivering sustainable SEO results. One of our healthcare clients saw a significant jump in clicks and impressions after working with us. We grew their clicks by 500% and impressions by 1.03 million over the course of six months. In this case study, we’ll walk through how we did it using our content SEO and semantic search approach.
We understand the frustration many businesses face. You want to rank higher, but nothing seems to work. Your traffic stays low, and you miss out on leads. Our process focuses on fixing that by targeting the right audience and delivering long-term results.
Pain Points We Addressed
- Lack of traffic: The client was struggling to get website visitors despite having a well-established healthcare practice.
- Poor visibility: They were not showing up in local searches or for relevant healthcare topics.
- Missed opportunities: Their content lacked the optimization needed to bring in more potential patients.
We used a straightforward content SEO plan. Here’s how we addressed these issues:
Step 1: Understanding the Audience
The first thing we did was identify how potential patients were searching for healthcare services. We knew this was crucial. If you don’t know who you’re talking to, you won’t get results.
We used Google Analytics to look at user data. We found that most visitors were over the age of 60. We also saw they were from nearby areas, which told us we needed to focus on local searches.
With this information, we could create a more targeted keyword strategy. This strategy focused on what those specific users were searching for.
Step 2: Building a Keyword Strategy
Next, we created a seed keyword list. This helped us figure out what topics mattered most to potential patients. Once we had this list, we used tools like Google Autocomplete and Related Searches to expand it. We knew that by covering a range of related keywords, we could capture more search intent.
Our keyword plan included both broad and long-tail keywords. This approach let us target both general and specific searches. It also helped us rank for a mix of informational and transactional queries.
Step 3: Creating a Content Plan
Once we had our keywords, it was time to create a content plan. We believe in using content clusters to organize content. This strategy revolves around having a pillar page that links to supporting pages.
For example, one of the pillar pages we created covered general healthcare services. We then wrote supporting pages for specific treatments. This structure helped us cover the client’s services comprehensively.
With this approach, the client’s site became an authority on healthcare topics. This is key to sustainable SEO growth.
Step 4: Writing Optimized Content
We focused on writing high-quality content that matched what people were searching for. Content needs to be helpful. If people find it valuable, they will stay longer on your site. Google notices this and rewards it.
We made sure that the client’s content answered questions people were asking. We used short paragraphs, headings, and bullet points. This made the content easy to read and scan.
Step 5: On-Page SEO Optimization
We then optimized the client’s web pages. We added the main keywords to the URLs, title tags, headers, and body content. We also used alt tags for images. This told Google what the page was about.
By placing keywords strategically, we made sure that both users and search engines could understand the content. It’s important not to force keywords. They need to fit naturally into the content.
Step 6: Local SEO Focus
The client’s healthcare services depended heavily on local customers. We worked on their Google Business Profile to increase visibility in local searches. We also added local citations to directories and review sites.
These steps helped boost the client’s local search rankings. When potential patients searched for nearby healthcare services, our client appeared more often.
Step 7: Tracking Results and Optimizing
We didn’t stop once the content was live. We continuously tracked performance using tools like Google Search Console. If we noticed areas that could improve, we optimized them. This constant attention helped the client maintain and grow their rankings.
The Results
The results of our work are clear. In six months, the client saw clicks increased by 500% From 2.81K to 16.3K and impressions jumped from 288k to 1.03M, CTR rose from 1% to 1.6 %.
