B2B service companies face several challenges. Many struggle with low online visibility and poor website traffic. Others lack a steady stream of qualified leads. You’ve likely faced these same issues if you own a B2B service company.
But it doesn’t have to stay that way. At ThriveCraft, we helped a US-based B2B service company overcome these pain points using content SEO strategies. We drove sustainable SEO growth by focusing on search intent and creating expert content.
Let’s walk you through how we did it.
The Challenge
This brand faced several challenges. They had low visibility on search engines. Their website lacked targeted traffic. They weren’t generating enough leads to fuel their growth. They wanted to rank higher but didn’t know how to optimize their content. They needed an effective SEO strategy to attract more clients.
The key pain points were:
- Low search engine rankings
- Lack of organic traffic
- Low brand visibility
- Poor lead generation
They wanted a solution to help them stand out and generate sustainable growth.
Our Approach
We took a step-by-step approach to solve their issues. We focused on content SEO and aligned everything with user search intent. Our goal was to increase clicks, impressions, and search rankings. Here’s how we approached it:
1. Keyword Research and Topic Selection
We started with in-depth keyword research. We identified topics with high traffic potential. We ensured these topics could naturally mention the agency’s services. We also made sure these topics had low competition and high-ranking potential.
The key steps:
- Researched keywords with low difficulty
- Selected topics with business and traffic potential
- Focused on long-tail keywords that fit the agency’s offerings
2. Search Intent Analysis
After finding the right topics, we aligned the content with the search intent. We studied what users wanted when searching for specific keywords. We then created content that matched their expectations. This improved the relevance of the content and boosted rankings.
What we focused on:
- Identified the user’s search intent
- Tailored the content format and type to match
- Ensured the content met the expectations of searchers
3. Expertise and Trustworthiness
We ensured that all the content demonstrated expertise. Google values first-hand experience. We ensured the content communicated the agency’s experience in the design industry. We built trust with the audience by showcasing the agency’s knowledge.
We focused on:
- Demonstrating the agency’s expertise
- Showcasing their hands-on experience in design
- Building trust with their potential clients
4. Comprehensive Content Creation
Next, we focused on creating in-depth content. We made sure each piece covered all aspects of the chosen topic. This kept users engaged and improved search engine rankings. By covering subtopics, we also increased the number of keywords the content could rank for.
Our steps:
- Created detailed and in-depth content
- Ensured it covered all user questions
- Covered relevant subtopics to rank for multiple keywords
5. Unique Value and Insights
To make the content stand out, we added unique value. We avoided copycat content and offered insights the competition didn’t. This increased the chances of getting backlinks. We also ensured the content provided more information than other top-ranking pages.
Key actions:
- Added unique insights and perspectives
- Focused on providing information that competitors lacked
- Ensured the content was more valuable than existing top-ranking pages
6. Optimized for Engagement
We made the content easy to read and visually engaging. We used short sentences, clear visuals, and step-by-step guides. This helped improve user experience and reduced bounce rates. Search engines noticed the increased engagement.
What we did:
- Used clear visuals and short sentences
- Added step-by-step guides for easy navigation
- Optimized for readability to improve user engagement
7. Regular Content Updates
We didn’t stop after publishing the content. We monitored its performance and updated it when needed. This ensured the content stayed relevant and kept ranking well. Regular updates allowed us to maintain consistent growth.
Steps we took:
- Monitored rankings and traffic
- Updated the content when necessary
- Kept the content fresh and relevant to the audience
The Results
Our efforts paid off. The design agency saw impressive results within six months. Their total clicks increased to 271K. Their total impressions rose to 1.33M. Their CTR reached 20.3%, and their average position improved to 12.2.
The outcomes:
- Clicks increased to 271K
- Impressions jumped to 1.33M
- CTR improved to 20.3%
- Average ranking position improved to 12.2
These results show the power of a well-executed content SEO strategy.
