At ThriveCraft, we believe in sustainable SEO growth. Our methods focus on content SEO techniques and semantic search optimization. Recently, we helped a US-based design agency achieve 25.5K clicks and 1.98M impressions. We increased their leads using strategies that deliver long-term results.
Let’s break down how we achieved this.
The Challenge
The design agency had a clear goal. They wanted more organic traffic and leads. They struggled to rank for important keywords. Their on-page SEO lacked structure. Their content didn’t address the needs of their audience. Their website performance needed a boost.
We took a holistic approach to resolve these pain points. Our mission was to grow their presence and improve their search rankings.
Keyword Strategy:
The Foundation of SEO Success
We started with keyword research. The client’s current keywords were broad. We needed to focus on keywords that matched user intent. Our research aimed at targeting relevant keywords with high potential.
- We used tools like Semrush to find keyword volumes
- We focused on the pain points of their audience
- We revisited their keywords regularly to keep up with trends
The result? We found keywords that increased their visibility. Their content began to align with what users were searching for.
Optimized On-Page SEO
Next, we moved on to on-page SEO. We made sure the keywords appeared in all the right places.
- We optimized their URLs
- We improved their page titles
- We wrote compelling meta descriptions
- We focused each page on one key phrase with supporting keywords
This improved how search engines crawled their site. Each page became more relevant to their target audience.
Crafting Engaging Titles
Titles make a big difference. If your title doesn’t engage the user, they won’t click. We crafted titles that not only included the keyword but also stood out from the competition.
- We analyzed competitor titles and made ours unique
- We kept titles under 60 characters
- We included the focus keyphrase in each title
This strategy significantly improved the client’s click-through rate. Their titles now grab attention and drive traffic.
Creating Helpful Content
Content is the backbone of SEO. We focused on answering the questions their audience had. We ensured each piece of content was useful.
- We followed Google’s guidelines for creating helpful content
- We addressed common problems their users faced
- We avoided content that was only written for ranking purposes
As a result, the content we produced brought value. The audience found answers. The search engines rewarded the site with higher rankings.
Featured Snippets and Schema
To aim for the top spot in search results, we optimized for featured snippets. Featured snippets draw in a lot of organic traffic. We also used schema to give Google more context about the site.
- We optimized headings and used bullet points
- We updated content regularly
- We added schema markup for better visibility
This helped secure higher rankings. It made it easier for Google to understand the site’s content.
Regular SEO Audits
We performed regular SEO audits to fix any technical issues. Audits helped us identify what was holding back their site.
- We checked for broken links
- We made sure their website was indexed properly
- We optimized for mobile performance
By fixing these technical issues, we improved their overall site health. This contributed to better rankings and user experience.
Building Internal Links
Internal linking helped us strengthen the website structure. This strategy helped highlight the most important pages.
- We linked to key pages frequently
- We improved the flow of traffic between pages
This boosted topical authority. It also helped users navigate the site more easily. As a result, they stayed on the site longer and engaged more.
Boosting Authority with Backlinks
We focused on building a strong backlink profile. Backlinks from trusted sites show Google that your site is credible.
- We built relationships with authoritative sites
- We secured high-quality backlinks
This helped build their domain authority. Their rankings improved, and so did their traffic.
Updating Old Content
We didn’t let older content sit untouched. Updating old blog posts brought new life to content that had been forgotten.
- We performed fresh keyword research for old posts
- We added new information and republished them
This strategy gave a significant boost to their organic traffic. Old content became relevant again and brought in new visitors.
Improving Site Speed
Site speed plays a major role in SEO. A slow site drives users away. We optimized the site for speed to make sure it loaded quickly.
- We optimized images and removed unnecessary scripts
- We ensured the site met Core Web Vitals standards
These improvements increased user satisfaction. Google rewarded the site with better rankings as it performed better.
Focusing on Mobile Performance
Google now prioritizes mobile versions of websites for ranking. We made sure their mobile site was fast and user-friendly.
- We ensured the site loaded quickly on mobile devices
- We improved the navigation for a better mobile experience
The mobile site became as efficient as the desktop version. This contributed to higher rankings and better user engagement.
The Results:
Through these combined strategies, we helped the design agency grow. The results were 25.5K clicks in February and 1.98M impressions on Google Search.
