So, you have heavily invested in hundreds of blogs. You get the thought that your business will gain traction via SEO content.
But, all it does is attract a few of them, which results in less traffic than you estimate. This is what most businesses do wrong. If you do not do a content audit, you are losing money on the table. According to Backlinko, a single content audit can boost your site’s search engine traffic by 33.88%.
However, there is a possibility to not get similar or higher results if your audit person is inexperienced. SEO content audit is also a skill that becomes better the more a person gains experience. When a business owner hires an experienced SEO expert it can get better results than someone who is in-house, just getting started.
So if you want to get your content audited by someone will more than ten years of experience, ThriveCraft SEO can do it for you. We ensure long-term growth to our clients because of sustainable SEO practices, organic link-building talent, and expert-written content.
Our previous clients have reached clicks of up to 500%. If you want your SEO content audit done, book an SEO discovery call to get a FREE SEO content audit OR Want to know potential content gaps, book a call
What Is an SEO Content Audit and Why It Matters?
A planned examination of a website’s content to analyze its quality, performance, and relevance to the target audience is known as an SEO content audit.
The final aim is to improve the website’s overall search engine optimization (SEO) and user experience. Below, you will find six reasons why SEO content audit matters:
Identification of Underperforming Keywords
An SEO content audit identifies underperforming content. Through the analysis of traffic and engagement metrics, companies can determine which content needs to be optimized to meet the needs of their audience and enhance search rankings.
Refreshment of Outdated Content
Industries change, and hence does the importance of content.
An audit permits one to locate obsolete information that can be updated or substituted with up-to-date information, and this way, users are given timely and correct information.
Identification of Content Gaps
Audits also provide opportunities to plug gaps in published content where gaps need to be filled with other subjects or terms.
Enhanced Keyword Optimization
An analysis of the content’s success in achieving search rankings against relevant keywords means an SEO content audit offers visibility on keyword efficacy and improvements to be made to keywords so that they experience improved presence within SERPs.
Enhanced User Experience
An in-depth content audit considers the SEO factors and the user experience. Excellent, relevant, and user-need-based content drives greater engagement levels and conversions.
Being Ahead of Competition
Periodic SEO content audits guarantee that a site stays competitive on search rankings.
With adjustments for algorithm changes and user behavior, companies can be ahead of competitors.
Why is Ahrefs an excellent tool for SEO content audits?
Ahrefs is a great SEO content audit tool because of its full-featured and capable nature.
Here is why:
Automated Content Audits
The Ahrefs SEO WordPress plugin centers on automated content audits that offer suggestions. These audits identify poorly performing and well-performing pages.
Backlink Analysis
Ahrefs SEO Audit is great at analyzing the backlink profile of a website, which is critical for SEO. It gives information on the number of backlinks, referring domains, and their quality.
Keyword Analysis
Ahrefs can assist in finding keyword opportunities by revealing the keywords a website is already ranking for and giving information on keyword difficulty, search volume, and click-through rates.
Competitor Analysis
It offers detailed competitor analysis, allowing users to compare their website’s performance against competitors. This helps in identifying gaps and opportunities.
Comprehensive Data Integration
Ahrefs SEO plugin enriches information from Google Analytics (GA) and Google Search Console (GSC) to offer improved-targeted keywords and content suggestions.
Every content audit blends Ahrefs, GA, and GSC information, such as total and organic traffic, backlinks count, and the article target keyword’s rank.
Identification of SEO Issues
The Site Audit tool reveals technical SEO problems and offers the opportunity to rectify them. It will locate and rectify more than 170 potential SEO problems.
Content Audit Customization
The Ahrefs SEO WordPress Plugin enables content audit customization and allows users to choose pages that should be included or excluded within the audit framework.
Exclusion of non-organic search optimization pages can also give more realistic performance scores and suggestions.
Progress Tracking
Ahrefs offers precise and real-time keyword ranking data so that users can follow the performance of their website on search engine result pages (SERPs) and observe the effect of SEO activities over time.
User-Friendly Interface
Ahrefs has a user-friendly interface, which makes it easily accessible for beginners as well as experienced SEO experts.
Identification of Important Issues
Ahrefs reports identify important issues like broken links, duplicate content, and page speed that are detrimental to the visibility of a website in search engine results.
How to Perform an SEO Content Audit
Steps in the SEO Content Audit Process
Let us explore how to perform the content audit that can identify the most immense opportunities to boost the content’s performance.
Gather All Content Assets
The first step is to collect all assets from your site. This includes a developmental exhaustive list of all the URLs, which are blogs, landing pages, product descriptions, and any other material.
You can do this by either using the tools we have mentioned below in the tools section, or you can do it via exporting URLs from your content management system (CMS.)
However, it is essential to remember that the CMS option will give you structured output. Make sure you keep track of important information for every piece of content. It includes title tags, target keywords, publication dates, and content types.
Analyze Using an SEO Content Audit Tool
Now that you’ve collected all your content assets, the next action is to analyze them via an SEO content audit tool. You can use tools such as Ahrefs, SEMrush, or Moz to analyze performance metrics. It includes organic traffic, bounce rates, and engagement.
This will enable you to see which content is doing well and which is not. Search for trends in user engagement and search rankings to identify areas that need improvement or optimization.
Organize Findings with an SEO Content Audit Template
Once you have analyzed your content, it’s important to structure your findings with an SEO content audit template.
This template must have columns for every URL and corresponding performance metrics, scores from your analysis, and comments on updates or improvements that are needed.
When you group your content into categories like “keep,” “update,” or “delete,” you can develop a clear action plan for improving the overall performance of your website.
Prioritize Content Updates Based on Performance
The last step in the SEO content audit process is to prioritize content updates according to performance data. Target pages with high potential but currently underperforming in traffic or engagement.
Consider updating outdated information, keyword optimization, readability, and restructuring poorly structured content. Also, look for high-performing pages that may require additional optimization to maximize their effectiveness.
Regularly revisiting and updating your content will help maintain its relevance and effectiveness in driving organic traffic.
Tools for an Effective SEO Content Audit
Here is a list of tools that can enhance your SEO content audits, as well as the features to search for in such tools:
Features to Look for in an SEO Content Audit Tool
Comprehensive Data Analysis: Offers in-depth data related to metrics like page traffic, bounce rate, time on page, conversion rates, and backlinks.
SEO Analysis: Keyword ranking analysis, metadata (title, description, tags) analysis, internal linking analysis, and broken links analysis.
User Engagement Metrics: Monitors heatmaps (to indicate where the users click), scroll depth (to measure how far users scroll on a web page), and exit rates (to mark where the users abandon the web page.)
Content Quality Assessment: Analyzes readability scores, grammar, spelling mistakes, and duplicate content.
Best Site Audit Tools for Comprehensive Results
- Ahrefs: A one-stop SEO tool with content audit capabilities. Ahrefs enables you to examine backlinks, monitor keyword performance, and conduct site audits. It enhances on-page SEO and backlink profiles.
- SEMrush: A powerful SEO tool that performs well in content audits. It monitors keyword rankings, conducts site audits, and conducts competitor analysis. It reveals content gaps and keyword opportunities.
- Screaming Frog: A website crawler that scans for technical SEO problems such as broken links, missing meta tags, and duplicate content. Screaming Frog detects broken links and SEO problems and audits metadata.
- StoryChief: Integrated platform for publishing and managing content, which contains a special Content Audit Tool.
StoryChief Content Audit Tool makes use of data from its SEO tools and the Google Search Console to display the very specific points where your content can be made better in the search results. - LinkGraph: Provides a range of content audit tools for SEO optimization. LinkGraph scrutinizes Google Search Console data points to display the way your content is performing and includes keyword optimization recommendations.
- Google Analytics: Gives you insights into page views, bounce rates, session duration, and user demographics. It is effective for keeping an eye on website performance and for identifying well-performing content.
- ContentKing: ContentKing is a real-time auditing and monitoring tool for SEO that keeps your content optimized by monitoring changes and letting you know if there’s an issue immediately.’
- HubSpot: A content management platform that has tools for optimizing content, analytics, and lead tracking.
- Yoast SEO: Yoast SEO guarantees on-page SEO optimization and readability of blog posts.
- Grammarly: Finds grammatical errors and refines sentence structure to deliver professional, polished content.
What is Content Governance in SEO Audits?
Content Governance, in terms of SEO audit, is the set of protocols and directives a corporation defines for generating, publishing, and maintaining its digital content. It ensures the content is accurate, aligned, and optimized for search engines without compromising the brand standards.
An Actionable Template: SEO Content Audits
SEO content audit templates usually have the following components:
On-page and off-page considerations: Backlink evaluation, competitive analysis, internal linking, etc.
Content tweaks: Tweaks to match site content with search intent.
Technical SEO: Identification of indexing, page speed, and website architecture issues.
Content inventory: Spreadsheet or document to track pages, posts, and corresponding metrics like titles, target keywords, anchor texts, and backlinks.
Keyword research: Determining gaps in content and optimization opportunities.
SEO tools and resources: Direct links to tools required for the audit, including Semrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
Hire ThriveCraft SEO for Expert SEO Services
Overall, an SEO content audit is essential to enhance a website’s presence online.
If you systematically review assets, analyze their performance, and implement necessary updates, you can strengthen your SEO. Regular audits are a must. Ideally, every three to six months or when you notice warning signs like declining traffic, it helps you stay competitive and adapt to algorithm updates and evolving user needs.
If you are looking for a well-executed content audit that identifies areas for improvement and provides actionable insights for creating new, high-quality content that resonates with your audience, ThrievCraft SEO can do for your business.
Once we have done your SEO content audit, we blend it seamlessly to deliver better and more impactful results. So far, we have generated more than 10,000 leads for our clients with SEO. We optimize your website’s structure and content to ensure it ranks higher on search engines. We create top-notch content that attracts backlinks naturally. Ultimately, it’s all about reaching the right people on the right sites.
If you want to know how we can grow your business organically with SEO, book a free call OR Get a FREE expert SEO content audit.
Frequently Asked Questions (FAQs):
How Does an SEO Audit Assist and Guide Your Blog and Content Marketing Strategy?
An SEO Content Audit helps to ensure content aligns with SEO strategies, identifies holding hurdles and driving catalysts, evaluates content quality, identifies the relevance, improves search engines ranking and organic traffic, and improves user experience.
Out of the many benefits that SEO audit offers, these are some of the benefits that help in content marketing strategy and blogs.
What Are the Key Elements of Content Governance?
Content alignment with SEO strategies, content evaluation, and improvement, business goals alignment, identification and fixation of technical issues, keyword analysis, and content gaps identification are the six key elements of Content Governance.
