SEO Keyword Research

We don’t just focus on finding high-volume keywords. That approach leads to traffic but not necessarily results. Our keyword research is about finding the right keywords for your business. The kind that gets you both visibility and conversions.

Here’s what sets us apart:

• User Intent: We go deep to understand why users search for specific terms. Are they looking to solve a problem? Compare products? Make a purchase? By getting inside the mind of your customers, we align your content with their exact needs.
• Competitor Gaps: We analyze where your competitors rank. Then we look for the keywords they are ignoring or underutilizing. This gives you the chance to rank in areas they miss. 
• Semantic Terms: Search engines now understand topics better than ever before. By including related terms and entities in your content, we help boost your relevance across your entire topic area.

We cover everything from awareness to conversion and ensure your keywords match your audience’s journey from start to finish. This is why our strategies don’t just rank but convert.

This correctly means the difference between getting relevant traffic and wasting your time. We know that every keyword isn’t created equal, so we make sure to focus on the ones that deliver results for your business.

Here’s how we prioritize:

• Search Volume and Competition: We start by looking at search volume and competition. A high-volume, low-competition keyword is a clear win because it’s easier to rank for and drives traffic faster.
• Buyer Intent: Keywords with buyer intent mean users are ready to make decisions. These keywords help you connect with visitors closer to conversion. That’s how we turn traffic into sales.
• Long-Tail Keywords: Long-tail keywords may have lower search volumes, but they bring in users looking for exactly what you offer. These users are more likely to convert because they have specific needs.

To make this actionable, we provide you with a clear, organized spreadsheet. Each keyword comes with its ranking difficulty and potential value, making it easy for you to see where to focus your efforts first.

Absolutely. If done right, keyword research gives you the edge you need to rank higher than your competitors. Our process starts by analyzing competitor performance in detail. 

We:

• Identify Competitor Keywords: We look for keywords your competitors are already ranking for and identify opportunities where you can outrank them. This includes both high-volume keywords and niche, high-converting ones.
• Discover Competitor Gaps: Competitors don’t cover everything. There are always keywords they overlook or don’t prioritize. We find these gaps and help you rank in places they don’t, which brings in traffic they miss.
• Create Content That Ranks Higher: After analyzing the gaps, we create keyword strategies that fill them. By targeting those untapped opportunities, we help you jump ahead of your competitors in search rankings. Your content becomes the go-to solution that search engines recognize as the most relevant.

Search intent is everything. If you target the wrong intent, you can get traffic that doesn’t convert. That’s why we break down search intent into three key types:

• Informational Intent: Users are looking for information. This is where blog posts, guides, and FAQs come in. You’re not selling here; you’re educating. These keywords help you attract visitors who need to learn more before they’re ready to decide.
• Navigational Intent: Users already know your brand or website and want to find something specific. These keywords focus on brand-related terms, like "ThriveCraft services" or "ThriveCraft keyword research," to ensure your existing audience finds exactly what they need.
• Transactional Intent: Users are ready to buy or sign up. These keywords target people with buying intent, which is critical for conversions. Terms like “buy,” “pricing,” and “service quotes” fall under this category.

Semantic SEO focuses on building your topical authority by expanding your keyword reach and relevance. It’s about making sure search engines understand your content in a broader context, which helps improve rankings and visibility.

Here’s how we integrate semantic SEO into our research:

• Related Terms: We don’t just focus on the primary keyword. We dig into related terms and concepts. This helps expand your keyword pool and improves your site’s relevance for multiple search queries. These related terms add depth and ensure your content addresses more of your audience's concerns.
• Entities: We identify specific names, places, or topics that are highly relevant to your industry. For example, if your business operates in SaaS, we incorporate key industry terms like "cloud solutions," "B2B software," or "enterprise platforms." Entities help search engines better understand the topic of your content and its relationship to other content pieces.
• Topic Modeling: We structure content clusters that cover all relevant subtopics. This improves your relevance and helps search engines see your website as an authoritative source on your subject.

Semantic SEO helps to boost your authority, making you more visible across a range of related queries, which ultimately leads to better rankings and more traffic.

Keyword segmentation groups keywords based on the role they play in a customer’s journey. It ensures that your content strategy targets your audience at different stages of the buying cycle, which maximizes both engagement and conversion.

We segment keywords into three main categories:

• Top of Funnel (TOFU): These keywords attract visitors who are searching for general information. They help build awareness of your brand. Examples include "what is keyword research" or "how to do SEO."
• Middle of Funnel (MOFU): These keywords engage users comparing different solutions. They often search for specific products or services but haven’t yet made a decision. Examples include "best SEO practices" or "keyword research tools comparison."
• Bottom of Funnel (BOFU): These keywords target users who are ready to convert. These searchers are looking for solutions to their immediate needs. Examples include "hire an SEO expert" or "keyword research services for small businesses."

By delivering the right message at the right time, keyword segmentation helps increase relevance and engagement. It ensures that your content speaks to users’ specific needs, which leads to higher conversions and more sales.

Choosing the right keywords ensures to drive conversions and sales. We focus on keywords that bring in relevant traffic.

Here’s how we do it:

• Buyer Intent: We prioritize keywords that reflect buyer intent. These are the searches users make when they are close to making a purchase or decision. We know that targeting terms like “best” or “where to buy” leads to more qualified traffic, which means higher conversions.
• CRO-Focused Content: We align your content with a conversion rate optimization (CRO) strategy. Each keyword supports content that guides users through the funnel. From the first touchpoint to the moment they make a decision, every piece of content is designed to move them closer to taking action.
• Tracking and Refining: We don’t stop after choosing the keywords. We continuously track performance and adjust the strategy based on which keywords bring the most qualified leads. This data-driven approach ensures that we keep improving results.

We ensure that your traffic is converting. You get more than just visitors, you get leads that turn into sales.

Keyword difficulty measures how hard it will be to rank for a particular term. We evaluate keyword difficulty to make sure we’re focusing on the right opportunities. The goal is to choose keywords that are achievable but still deliver meaningful results.

Here’s how we evaluate difficulty:

• Domain Authority of Competitors: We look at who’s already ranking for the keyword. If the competition includes high-authority sites like major brands or government websites, we might deprioritize the keyword. But if there’s an opportunity to outrank competitors with similar authority, we focus on that keyword.
• Content Quality Needed: It’s not just about who’s ranking—it’s about how well their content answers the search query. We assess how thorough the content is, and whether there’s a gap you can fill. If your content can provide better, more valuable information, we’ll prioritize that keyword.
• Backlink Strength: Links are a big factor in rankings. We evaluate how many backlinks the top-ranking pages have and their quality. This tells us what kind of link-building strategy you’ll need to compete for that keyword.

We ensure you can rank for keywords that still drive significant traffic. This balance between difficulty and potential ensures you get the best return on your SEO investment.

You can expect long-term, sustainable growth in both traffic and conversions. Our process is built on data-driven insights, and every keyword we target is chosen for its potential to bring value to your business.

Here’s what our keyword research delivers:

• Increased Organic Visibility: By targeting high-intent keywords, we make sure your content is seen by users who are actively looking for solutions. This leads to a steady increase in organic traffic over time.
• More Leads and Conversions: Our focus on buyer intent and CRO ensures that the traffic you get isn’t just visitors—it’s potential customers. This leads to more conversions and ultimately more sales.
• Long-Term Growth: SEO takes time, but the growth it provides is sustainable. Our strategy focuses on building a strong foundation that keeps delivering results even after the initial keyword research is done.

Our keyword research brings the right traffic and that leads to measurable business outcomes like leads, sales, and long-term success.